Commercial movie for Casio Exilim FR10 camera. The gadget can split into two parts and hence allows a different kind of photography experience.
The camera looks like a direct competition to GoPro, the leader in freestyle photography. If you read the reviews for FR10 on other websites you will probably see GoPro mentioned in most of the articles.
BTW, although Casio is not that famous for cameras, the company was actually an early pioneer for digital photography.
